Communications and Marketing Officer
Hours: 30 hours per week
Salary: NJC Scale Point 21-24 £20,541 – £22,401 pro rata (depending on experience)
Reports to: HEAD OF INCOME GENERATION
Applications Closing Date: Thursday 20th June 2019 at 4pm
Interviews being held on 26th or 27th June (stc)
Here at WAIS, what we do is really important. We save lives. In the UK 1 in 3 women will experience domestic abuse in their lifetime and in Nottingham we’re here to support those women and children experiencing or escaping it.
We’re looking for a proactive and self-motivated individual to develop and support WAIS’ online and offline communications to maximise digital, marketing and media opportunities; in line with WAIS Fundraising and Communications Plan objectives and wider strategic objectives.
We’re the sixth largest accredited domestic abuse charity in England. We’ve been around for almost 40 years and in that time we’ve built up a real depth of knowledge. We currently have 85 employees and an annual turnover in the region of £2m. WAIS is an ambitious and resourceful charity, passionate about helping women and their children move forward to live their lives free from abuse. In a year, we answer around 10,000 calls on our helpline, support over 6,000 women and 260 children.
About the role
As our Communications and Marketing Officer you will help in creating and maintaining content for WAIS’ online platforms, helping to identify media opportunities and to maximise positive media coverage for WAIS. You will work on internal and external marketing campaigns identifying opportunities to promote WAIS’ services and increase our donor base.
Duties and key responsibilities:
- To be first point of contact for communication enquiries, working closely with the Senior Management Team.
- To help in creating and maintaining content for WAIS’ online platforms, including the website.
- To help identify media opportunities and to maximise positive media coverage for WAIS.
- To coordinate and produce leaflets, publicity and promotional materials to effectively market the work of WAIS.
- To coordinate and produce WAIS email newsletter.
- To identify media and case study opportunities. Conduct interviews and ensure the all involved are treated in an appropriate and safe manner.
- To work on WAIS internal and external marketing campaigns, providing media support as required.
- To draft marketing copy for the organisation and identify opportunities to promote WAIS’ services and increase our donor base.
- To provide basic design and typesetting for publications as required.
- To be first point of contact for internal and external branding enquiries.
- To develop and maintain a database of members and contacts.
- To help develop proactive opportunities of social media channels and to grow our dialogue with our supporters and service users.
- To identify and develop opportunities to increase income and reduce organisational expenditure through the projects and campaigns work of this role.
- To contribute to team meetings and organisational priorities, to prepare and participate in supervision and appraisal meetings as required.
- To maintain clear and adequate records of work completed; and to produce reports on work programmes and activities as required by management.
- To take direction on projects and priorities from your line manager.
- To carry out word-processing, filing, and administrative tasks as necessary, including taking and disseminating minutes of meetings, both external and internal.
- To work with WAIS staff to develop, maintain and provide a coordinated approach to, external presentations and displays.
- To assist in the organisation of meetings, conferences or events.
- To provide support and assistance to the Senior Management Team.
- To abide by all organisational policies, codes of conduct and practices, and to work within a framework of equal opportunities and anti-discriminatory practice.
- To be flexible within the broad remit of the post.
- Experience of working in communications/journalism/publications or similar work.
- Experience of liaising with a variety of individuals and organisations at a variety of
- Experience of maintaining systems for information storage and retrieval.
Desirable experience of developing systems for information storage.
- Experience of online communications/websites/social media, including Content Management Systems (WordPress knowledge desirable).
- Experience of using a range of computer packages, particularly Microsoft Office packages.
Skills & abilities
- An ability to identify and maximise opportunities for media, communications and income generation.
- A range of communications skills, including friendly and persuasive telephone manner.
- Excellent written and verbal communication skills. Ability to produce high quality written material, for copy writing, copy editing and publicity materials, posters and press releases, with attention to detail to ensure the accuracy of the information.
- The ability to gather and share information with a wide group of stakeholders.
- Ability to provide a friendly and efficient service to a wide range of individuals and organisations and to maintain and develop positive relationships.
- Ability to carry out a range of research and information-gathering activities.
- IT skills, including accurate data inputting skills, ability to use Microsoft programmes. Ability to use and edit digital media (and other marketing channels) effectively, including understanding of Content Management Systems, an understanding of key words and tagging, and basic web analysis.
- Ability to communicate sensitively with survivors of domestic violence to discuss case studies.
- Ability to work on own initiative and prioritise work, work to tight deadlines and respond to urgent unplanned demands.
- Ability to think both logically and creatively.
- Ability to learn on the job.
- Desirable – experience of Adobe Creative Suite or similar desktop publishing programmes used to create documents and web banners.
- Desirable Knowledge of how to write web copy and blog posts
- An understanding of the essential requirement to maintain confidentiality in all areas of work.
- A basic understanding of, and sensitivity to, the issues relating to domestic violence, including the nature of domestic violence and its impact on women and children.
- An understanding of the principles and practices of marketing.
- Relevant experience or knowledge in marketing/communications. Understanding of the principles of marketing and communications and how different channels can be used individually and together to deliver objectives.
- Education/Training Marketing / PR qualifications an advantage
- Able to demonstrate a commitment and understanding of the aims and objectives of WAIS.
- Commitment to anti-discriminatory practice and equal opportunities.
- Willingness to travel and work occasional weekends and evenings as required.
- Enhanced DBS clearance
How do I apply?
Download our application pack. Unfortunately we can’t accept CVs.
It is an occupational requirement that applications are open to women only, as permitted under Schedule 9, Part 1, of the Equality Act 2010.
WAIS is committed to equality and diversity and encourages applicants from BME, lesbian or bisexual backgrounds.
In our annual staff survey, 95% of our employees would recommend WAIS as an employer, 98% stated that they feel proud to work for WAIS while 100% consider that WAIS is an inclusive organisation that values diversity.